Advanced Power Searching With Google
Online search skills are critical skills. In the information age, the ability to find what you are looking for as well as the ability to discern what’s credible is deeply important, both personally and professionally. Learn advanced techniques for tracking down obscure information in a reliable and repeatable way.
About this Course
The ability to conduct fast and effective online research is a requirement for many jobs, including marketing, management consulting and market research. This course builds on the PowerSearching with Google course, giving you even more advanced skills (both tactical and strategic) to help you find information in the open web and in high-quality content repositories. **** Here we’ll talk about the full range of advanced operators (such as site: intext: inurl: etc), along with how and when to use them. Your instructor, Daniel Russell, has been on the inside of the Google Search engineering team since 2005. His research on how people use online search tools to find what they seek gets translated into effective tips and tricks everyone should know.
What You'll Learn
- Using context terms to target your query
- How to use language and terms to find content near your goal
- Advanced reverse image search with modified search queries
- Advanced search operators and when to use them (e.g. allintitle: intext: inurl: etc.)
- Strategies for finding different kinds of tools to help you find information that is not indexed in the ordinary way.
- Searching through different kinds of content (web, text, books, images, videos, etc.)
- Apply advanced search skills in a project where you will solve sophisticated research questions by drawing on these skills.
Instructors
Daniel Russell
Senior Research Scientist in Search Quality & User Happiness