Google Digital Marketing & E-commerce

Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are over 116,000 open jobs in digital marketing and e-commerce with a median entry-level salary of $71,000 in the U.S.¹ Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers. 75% of certificate graduates report a positive career outcome (e.g., new job, promotion, or raise) within six months of completion² Check out all Google Career Certificates here . This program contains no confidential information. All Google Search features taught are publicly available, you can learn more in official Google Search documentation . ¹Lightcast™ U.S. Job Postings (2024: Jan. 1, 2024 - Dec. 31, 2024) ²Based on program graduate survey, United States 2022

• Understand fundamentals of digital marketing and e-commerce
• Attract and engage customers through digital marketing channels
• Measure and analyze marketing performance to gain insights
• Build and manage e-commerce stores to enhance customer loyalty

• Basic computer and internet skills
• Ability to read English instructions and complete short exercises