IBM Digital Marketing and Growth Hacking with GenAI

Prepare for a career in the high-demand field of digital marketing. In this IBM Digital Marketing Professional and Growth Hacking Certificate, you’ll learn in-demand skills like digital advertising , search engine optimization (SEO) , social media management, and data analysis to get job-ready in 2 months. No prior experience is required to get started. A digital marketing specialist develops marketing plans and strategies for businesses, usually through channels that include social media, SEO, and email. This program will teach you the foundational digital marketing skills employers are seeking for entry-level digital marketing roles, including content creation, data analysis, and paid advertising . It will not only help you start your career in digital marketing or become a growth hacker but also provide a strong foundation for future career development in other paths, such as healthcare, education, e-commerce, or real estate. You’ll also learn the latest tools used by digital marketers , including Google Adwords, Meta Advertising, Yoast SEO, and more. Upon completion, you’ll have a portfolio of projects and a Professional Certificate from IBM to showcase your expertise. You’ll also earn an IBM Digital Badge and will gain access to career resources to help you in your job search, including mock interviews and resume support

• Master modern digital marketing and growth hacking skills
• Apply strategies in advertising, SEO, content marketing, social media
• Manage and analyze campaigns on platforms like Google, LinkedIn, YouTube
• Use generative AI to automate and personalize marketing content

• Basic computer and internet skills
• Ability to read course instructions in English and complete exercises