GenAI for Execs & Business Leaders: Formulate Your Use Case

As an executive or business leader, integrating genAI effectively into your organization will be a top priority. Navigating how to strategically use this tool is both critical and pressing. This short course guides you through formulating effective genAI use cases specific to your business circumstances. Through a series of hands-on activities, you will apply genAI best practices while using IBM’s watsonx AI engine to both understand its nature and to brainstorm ways you can leverage this powerful tool in your organization. You will then construct a potential use case yourself. You will: Write effective prompts Develop a business goal suited to your organization’s pain points Choose an appropriate genAI application that addresses your goal Critically examine the feasibility of your use case by considering common risks and reflect on ways to mitigate them Throughout the course, you will draw on your own industry expertise and leverage that knowledge to refine your ideas for your organization with genAI assistance. To get the most from this course, we recommend you take the first 2 courses in the Generative AI for Executives and Business Leaders series as well. You should also be familiar with basic AI terminology and common AI business concepts. 3b:T

• Apply a process to formulate potential strategic genAI business applications
• Identify and mitigate AI implementation risks
• Ensuring best practices to produce valid, useful AI output
• Critically formulating and reflecting on AI implementation feasibility for your organization

• Basic AI terminology (models, prompts, LLMs, hallucinations, bias)
• Concepts related to enterprise AI implementation (governance, ethics, data needs, use cases)
• Common issues and risks associated with AI implementation in enterprise.
• Common genAI capabilities and applications
• Leadership experience in an enterprise business or organization