Data Monetization, Management, and Trends

The world of data is dynamic, presenting both challenges and opportunities. Organizations that seek a competitive advantage can explore various data monetization strategies and how they can drive growth in different business contexts. This course helps you understand key strategic directions, assess what is required to manage data securely and ethically, and explore the implications of using different data architectures. You will also discover the implications of emerging and disruptive data trends.

• Learn how data can create better business processes, improve the customer experience, or be sold as an asset.
• Learn how to analyze what data monetization strategy a business should pursue based on its context, and the best practices for data security and digital ethics.
• Learn how to investigate the nature of the data life cycle, and the strategic and business implications of using different data architectures.
• Learn how to identify the opportunities and challenges presented by new data sources and disruptive technologies.
• Learn how to analyze what an organization needs to do to respond to the future competitive risks posed by disruptive data-driven technologies.