Digital Marketing Strategy

If you are curious to know how marketers use digital channels to attract, reach, interact and engage with customers, this course is for you! Explore this course to equip yourself with the fundamentals of digital marketing strategy with a range of discussions on various practices and frameworks. Through this course, you will familiarize yourself with the key themes of the course: customer experience in the digital age, digital inbound and outbound marketing, leveraging social media and customer insights and co-creation. By the end of this course, you will be able to describe digital customer behaviours and how to develop your marketing plans that suits well for the digital era. You will also explore a set of practices that are useful for social media campaigns. _ _Drawing on research and examples from successful businesses, this course will help you to understand where the ‘digital’ fits into the overall marketing strategy, both for products and services and help you gain the right perspectives to put your learnings into action. What are you waiting for? Come, join us today 3b:T

• Understand the strategic and tactical nature of digital marketing
• Describe the customer journey in the digital context
• Measure to manage digital and social media campaigns
• Comprehend frameworks to develop marketing plans
• Appreciate practical insights from industry experts __

• Learner should have keen interest in understanding the basics of Digital Marketing. There are no strict prerequisites for taking a digital marketing course, but having a basic understanding of marketing concepts and some experience with using the internet and social media platforms can be helpful.