Digital and SaaS for Product Managers

Learn analytics, business modeling, and team coordination to create and deliver digital products that your customers will love. The explosion of the SaaS model in recent years has been monumental in changing the technological landscape, and this shift to the cloud, naturally, has had a major impact on the product space and how product managers and teams – whether old or new – perform their job. In this course, you will learn the key aspects that are required from a Digital and SaaS Product manager. You will gain insights into all the important tools and skills that are required for being a successful SaaS Product Manager. Additionally, you will explore the best practices and strategies to effectively manage and grow SaaS products.

• Digital Value Proposition
• Digital Product Management Thinking
• Prioritization in Digital Products
• Portfolio of Metrics - Business metrics, Customer metrics, Product metrics
• Product Lifecycle Stages, A Framework for North Star and supporting metrics
• Performing Product Analytics
• A/B Testing
• Industry Case Studies and Applications