Value Proposition Design

A clear understanding of the consumer is critical to the success of any business. The focus of this course is to help participants become keen observers of strategic consumer insights and hence build a value proposition for their products. Creative problem solving is recognized by most successful organizations as an essential skill that enhances the leadership capabilities of employees as well as the business potential of the organization. This skill will enable you to better appreciate the customer’s needs and hence create better solutions for the same. Value Proposition Design helps you understand the core challenges of your business- creating the products that customers want to buy. This course will teach you the processes and tools that you need to build great products. Personas are useful in considering the goals, desires, and limitations of brand buyers and users in order to help guide decisions about a service, product or interaction space such as features, interactions, and visual design of a website. 34

• Journey of idea to commercially successful products or solutions
• Develop a value proposition using the value prop canvas framework
• Fundamental personas & user stories
• Customer interviewing techniques