Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
IE Business School
Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing comm
About this Course
Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing comm
What You'll Learn
- Define what Integrated Marketing Communications (IMC) is and learn how the marketing process works.
- Learn the theories on how advertising works and how consumers make decisions.
- Discover the theoretical approaches to advertisement design and learn about message strategies, advertising appeals and executional frameworks.
- Know the elements, latest trends and tools used for a marketing communications mix.
Instructors
Eda Sayin
Marketing