Introduction to Intellectual Property

Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But how did the law come to create such enormous value in intangible assets? This course will introduce the various types of U.S. intellectual property: patents, which cover inventio

• Identify the various forms of intellectual property protection available under U.S. Law
• Differentiate the advantages and disadvantages of intellectual property administration
• Analyze effective intellectual property strategies through case studies
• Examine alternatives to formal intellectual property protections