Market Research Analyst Professional Certificate

The Market Research Analyst program equips you with the hands-on skills today's digital marketing roles demand — from launching and optimizing multi-channel ad campaigns to building data-driven dashboards and automating email workflows. Across ten courses, you will work with industry-standard platforms including Google Ads, SEMRush, HubSpot, Canva, Mailchimp, and Tableau to execute real marketing tasks from day one. You will learn to track campaign performance using UTM parameters and Google Analytics 4, conduct SEO audits and keyword research, manage customer journeys in a CRM, and apply brand compliance standards — building a complete toolkit for entry-level digital marketing roles. The program culminates in a capstone project where you synthesize skills from every course to produce a portfolio-ready campaign plan, complete with performance analysis, persona-based content strategy, and an executive summary — the kind of deliverable employers expect from marketing coordinators and digital marketing associates. Whether you are transitioning into marketing or building on foundational knowledge, this program prepares you to contribute immediately in roles spanning paid media, content, social media management, marketing operations, and analytics

• Launch and optimize multi-channel digital ad campaigns
• Apply SEO best practices and audits
• Manage customer data and marketing automation
• Analyze and visualize campaign performance

• Basic computer and internet skills
• Ability to follow English course instructions and complete exercises