Marketing Analytics: Data Predictions and Dashboards

This course offers skills and a toolkit for transforming complex data into strategic marketing insights. It covers the essentials of marketing analytics, including data collection and analysis to identify patterns, and teaches predictive modeling for forecasting market trends and customer behavior. Furthermore, you'll gain skills in crafting visual dashboards to present your findings compellingly. With an emphasis on practical application through real-world examples, this course will be useful f

• Identify key components and sources of marketing analytics
• Describe the process of creating predictive models for marketing
• Analyze marketing data to extract actionable insights
• Create effective marketing dashboards