Marketing in a Digital World

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the na

• Obtain a rich understanding of the foundation of marketing and how this foundation is being shifted due to the rise of the digital revolution.
• Apply critical thinking skills regarding the role of digital tools and their impact upon both firms and consumers.
• Learn several real-world examples of how digital tools are being applied to enhance and enrich a variety of marketing activities.