Product and Service Creation in the Internet Age
Massachusetts Institute of Technology
The way new products and services are developed is undergoing the biggest paradigm shift since the industrial revolution. This means real opportunities for entrepreneurial leaders like you. To take advantage of the opportunities, start by changing the way you think about innovation.
About this Course
Product and service development is rapidly shifting from the R&D departments of producers to innovating users themselves – that is, to potential customers. Producers must reorient to find commercially-profitable designs among user prototypes, rather than exclusively relying on in-house development. In this course, we will explore these new, internet age innovation processes. We will discuss how leaders can find, adopt, and profit from user-developed innovations in their own ventures and firms. We will also discuss the implications of the emerging “age of abundant and free innovation.” Image source: Professor Eric von Hippel
What You'll Learn
- Application of the Lead User Method to new product development
- Development of toolkits for DIY innovators
- Understanding of emerging innovation development methods
Instructors
Eric von Hippel
Professor of Management of Innovation and Engineering Systems
Erdin Beshimov
Lecturer, MIT and Director of the MIT Bootcamps Program