Quantitative Research

In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client. Week 1: Assess methods available for creating quantitative surveys, along with their advantages and disadvantages. Identify the type of questions that should be asked and avoid unambiguous survey questions. Week 2: Design, test, and implement a survey by identifying

• Predict common pitfalls and develop plans to avoid them in quantitative research
• Design effective questionnaires applying best question and response practices
• Launch surveys to target audiences and analyze returned results
• Analyze data with basic calculations and descriptive statistics