Read GA4 Traffic

Read GA4 Traffic: From Users to Channels is a hands-on, intermediate course for marketers and analysts looking to master the fundamentals of traffic analysis in Google Analytics 4. In a digital world overflowing with data, knowing exactly where your audience comes from isn't just useful—it's essential for smart marketing and sustainable growth. This course demystifies GA4 by focusing on the core metrics and reports that matter most. You will start by building a solid foundation, learning to differentiate between a "user" and a "session"—a critical distinction for accurate reporting. From there, you'll dive into a GA4 demo account to navigate the interface with confidence and identify your top-three traffic acquisition channels. Through practical, real-world examples from companies like The New York Times and HubSpot, you will learn not just how to find the data, but how to interpret and communicate its significance. By the end of this course, you will be able to produce a clear, concise traffic report and explain its implications, proving you can deliver actionable insights from GA4. Reading traffic data is not an end goal; it’s the first step in making smarter marketing decisions

• Analyze and report website traffic sources
• Differentiate key metrics and identify top channels
• Produce clear and concise traffic reports
• Extract actionable marketing insights from GA4 data
• Navigate GA4 interface confidently

• Basic familiarity with related terminology
• Readiness to practice through applied exercises