Recover Carts with Email

Turn abandoned carts into revenue with Recover Carts with Email, an intermediate course for marketers ready to master one of e-commerce’s most profitable automations. Go beyond basic email blasts and learn to strategically recover lost sales. This course will guide you through designing, building, and optimizing a sophisticated four-touch abandoned cart sequence using a leading platform like Klaviyo. You will learn to A/B test subject lines with precision, turning your emails into a powerful lab for conversion. Through hands-on practice with real-world scenarios inspired by top brands like Adidas and Casper, you'll dive into campaign reports to analyze the metrics that matter: open, click, and recovery rates. The goal isn't just to send emails; it's to make data-driven decisions. You’ll learn to interpret performance data to iterate on your strategy, tweaking preview text and content to achieve a measurable 5% lift in cart recovery. By the end of this course, you will have a complete framework for deploying and refining an automated system that directly boosts the bottom line

• Design, build, and optimize multi-touch email automation to recover lost sales
• A/B test subject lines to improve conversion rates
• Analyze performance data to inform and refine marketing strategies

• Basic familiarity with marketing concepts and terminology
• Readiness to engage in applied exercises or case-based work