Research Proposal: Initiating Research

Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc., it’s important that someone can review and sift through all the noise to provide valuable insights. And that’s where you come in as a market researcher. This course will only scratch the surface and provide you a foundational understanding of this field. In this course, you will be able to d

• Determine market research constraints and relevant questions
• Assess credibility and value of secondary research
• Apply basic sampling theory
• Compose professional research proposals