Retail Management: Analyze, Plan & Strategize

By the end of this course, learners will be able to define retail management concepts, analyze retail marketing strategies, evaluate customer insights, apply store location analysis, design organizational structures, and formulate integrated retail strategies. The course provides a step-by-step exploration of the retail world, starting with history and foundations, moving into strategic planning, customer targeting, business operations, and concluding with pricing, promotions, and retail strateg

• Define retail concepts and evaluate customer insights
• Apply store location and financial planning tools
• Formulate integrated strategies to optimize retail performance

• Basic knowledge of business management
• Skills in financial and marketing analysis