Retail Management Strategies: Apply & Analyze

By completing this course, learners will be able to explain the foundations of retail management, analyze company objectives, evaluate strategic milestones, apply PSLSE and SWOT frameworks, and assess location intelligence for retail success. The course begins with an in-depth exploration of Retail Management fundamentals, covering its definition, chronology, and essential complements. Learners will examine how company overviews and mission statements guide organizational direction, while IRIC

• Explain retail foundations and align objectives with strategy
• Apply PSLSE and SWOT to evaluate market and competition
• Assess location data, catchment areas, and site portfolios

• Basic knowledge of business management and strategic planning