Retail Strategy Analysis and Design

By the end of this course, learners will be able to analyze the evolution of retail management, evaluate company vision and mission for strategic alignment, apply analytical frameworks such as SWOT, PESTLE, and geo-assessment, design effective organizational structures, and evaluate intellectual capital strategies to drive impact in retail operations. This course equips learners with both foundational concepts and advanced applications in retail management. Starting with case study framing and company insights, learners will build a strong understanding of retail evolution, organizational purpose, and key strategic observations. The course then progresses into advanced frameworks and intellectual capital management, where learners apply tools to real-world contexts, assess organizational capacity, and evaluate outcomes for course correction and impact analysis. What makes this course unique is its integrated case study approach—anchored in Intellectual Capital Management across Asian retail conglomerates—providing practical, contextual learning beyond textbook theory. Learners gain not just knowledge, but actionable skills to analyze, design, and evaluate retail strategies for sustainable competitive advantage in dynamic markets

• Analyze retail evolution and align vision/mission with strategy
• Apply SWOT, PESTLE, and geo-assessment to retail operations
• Evaluate organizational structures and intellectual capital

• No deep prior experience is required, but basic computer and internet skills are helpful
• Ability to read course instructions in English and complete short practice activities