About this Course
This Specialization offers a comprehensive overview of the current sports media ecosystem and its evolution in an increasingly digital and interactive environment. Over four courses, learners will explore the historical milestones of sports journalism and broadcasting, as well as the challenges and opportunities driven by new fan behaviors, social media, OTT platforms, and on-demand content models. The program includes practical strategies to create emotional content, boost engagement, build digital communities, and develop brand partnerships and sponsorships. It also covers key trends transforming the industry, including personalization, immersive experiences, esports, and artificial intelligence. With a strong focus on innovation and business sustainability, this Specialization prepares learners to understand the present and lead the future of sports media—combining creative insight with strategic and commercial vision
What You'll Learn
- Understand the evolution and challenges of sports media ecosystem
- Create fan-centered content and engagement strategies for digital platforms
- Explore trends including OTT, AI, and immersive formats in sports media
Prerequisites
- Basic computer and internet skills
- Ability to read course instructions in English and complete practice activities
Instructors
Marisa Sáenz