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Sales Operations and Management
Coursera
Specialization
Unknown

Sales Operations and Management

West Virginia University

This course covers managing sales teams including organizing, hiring, training, motivating, supervising, expense planning, and sales forecasting.

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About this Course

Sales jobs span nearly every industry, from agribusiness and pharmaceuticals, to telecommunications and property management. And essential to sales is the management of the sales force. This course provides the knowledge and know how required for careers in sales management. Students are exposed to all facets of sales management, including organizing, selecting, training, motivating, supervising and compensating the sales force, territory management and administration and sales and expense forecasting. Also covered are typical sales management problems and potential solutions. As part of the course, you will meet a number of practicing sales managers who share their experience and knowledge. The learning outcomes are: · Develop a plan for organizing, staffing and training a sales force. · Identify the key factors in establishing and maintaining high morale in the sales force. · Develop an effective sales compensation plan. · Evaluate the performance of a sales person. · Organize sales territories to maximize selling effectiveness. · Evaluate sales and sales management strategies in relation to current legal and ethical standards of practice

What You'll Learn

  • Develop a plan to organize, staff, and train sales teams
  • Identify key factors to maintain high morale in sales forces
  • Design effective sales compensation plans
  • Evaluate sales teams’ performance and outcomes

Prerequisites

  • Basic computer and internet skills
  • Ability to follow course instructions in English and complete practice activities

Instructors

M

Michael F. Walsh, Ph.D.

Department Chair & Associate Professor of Marketing

S

Suzanne C. Bal

Teaching Assistant Professor, Marketing

E

Emily C. Tanner, Ph.D.

Assistant Professor, Marketing

Topics

Leadership and Management
Business
Account Management
Business Ethics
Compensation Strategy
Employee Training
Expense Management
General Sales Practices
Inside Sales
Legal Risk

Course Info

PlatformCoursera
LevelUnknown
PacingUnknown
PriceFree

Skills

القيادة والإدارة
الأعمال
إدارة الحسابات
الأخلاقيات المهنية
استراتيجية التعويضات
تدريب الموظفين
إدارة النفقات
ممارسات المبيعات العامة
Inside Sales
Legal Risk

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