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Scaling Product and Processes
Coursera
Course
Unknown

Scaling Product and Processes

IE Business School

Learn to refine products and processes for scaling startups, focusing on growth strategies, marketing, sales, and performance measurement.

Unknown4 weeksEnglish

About this Course

If you are ready to scale up your startup, get ready to fine-tune your products and processes! Take the guesswork out of product-market fit, sales, and marketing for your scaleup with this course and discover what sets your product apart - and how to capitalize on what your company has to offer as you scale up your startup. In this course, you will learn how to rethink your product to make sure it is scalable; understand the importance and elements of a growth strategy; discover how to structu

What You'll Learn

  • Discuss and compare strategies for scaling products and processes
  • Explain steps for pricing and scaling marketing and sales
  • Explain the importance of dashboards and KPIs

Instructors

C

Coursera QA Team

J

Joe Haslam

Topics

Go To Market Strategy
Growth Strategies
Product Development
Product Management
Sales Management
Customer Acquisition Management
Sales Strategy
Price Negotiation
Leadership and Management
Key Performance Indicators (KPIs)

Course Info

PlatformCoursera
LevelUnknown
PacingUnknown
PriceFree

Skills

استراتيجية الدخول إلى السوق
استراتيجيات النمو
تطوير المنتجات
إدارة المنتجات
إدارة المبيعات
إدارة اكتساب العملاء
استراتيجية المبيعات
التفاوض على الأسعار
Leadership and Management
Key Performance Indicators (KPIs)

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