About this Course
In this program, you will learn the capabilities and benefits of Google Ads. You will learn how to set up, implement, and measure a search advertising campaign using tools and features available within Google Ads. You will also explore how to align strategies and settings with campaign objectives for optimal performance. This program will prepare you for the Google Ads Search Professional Certification Exam. By the end of this program you will be able to: Create and monitor a search advertising campaign within Google Ads Implement keyword targeting, assets, bidding strategies, and conversion tracking tools to improve campaign performance Use the Google Ads Performance Planner tool to improve performance Register and prepare for the Google Ads Search Certification Exam. Regardless of your current experience, this program will teach you how to create, manage, and optimize search advertising campaigns using Google Ads
What You'll Learn
- Create and monitor search advertising campaigns within Google Ads
- Implement keyword targeting, bidding strategies, and conversion tracking tools to improve campaign performance
- Use the Google Ads Performance Planner tool to enhance campaign results
Prerequisites
- Basic computer and internet skills
- Ability to read course instructions in English and complete short practice activities
Instructors
Anke Audenaert
CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management
Daniel Kob
Marketing Leader & Entrepreneur