Search and Display Advertising

Consumers search for virtually everything. This includes the things that small businesses do, from restaurants to bespoke products. When consumers search they get organic results along with paid results. Paid search ads are systematically designed to be relevant. As a result, they’re often useful at getting consumers where they want to go. Consumers don’t tune out paid search like other types of digital ads. Search ads can be a small business opportunity. While larger advertisers pay massive a

• Understand why search is powerful in marketing
• Plan search campaigns aligning with business goals
• Build and optimize search campaigns
• Leverage Google’s optimization tools