Sell on Value

Sell on Value is for B2B professionals who need to move beyond feature-focused selling and build a clear, defensible business case for their solution. In this course, you will learn how to move beyond feature-focused messaging and develop a defensible business case for your solution. Using practical frameworks, you will analyze and reframe messaging around quantified value, apply the Four Pillars of Value: revenue, cost, risk, and speed, and practice communicating ROI, risk reduction, and strategic impact in a way that earns executive trust

• Move beyond feature-focused selling
• Build a defensible business case
• Analyze and reframe messaging around value
• Apply the Four Pillars of Value: revenue, cost, risk, speed
• Communicate ROI and risk reduction effectively

• Basic familiarity with topic terminology
• Readiness to practice with applied exercises or case work