Selling to Chinese Consumers

This course is designed to help learners sell their products, goods and services to Chinese consumers. To achieve this goal, the course will use evidence-based research in psychology, economics, legal studies and marketing to help learners understand the historical, economic and legal contexts of doing business in China and the behavioral characteristics of Chinese consumers. The course will cover topics in Chinese and global marketing, Chinese consumers, institutional and cultural influence on consumer motivation and behaviors in Chinese markets, and brand management in China

• Understand research in psychology, economics, law, and marketing
• Recognize historical, economic, and legal contexts in China
• Analyze Chinese consumer behavior
• Apply marketing and brand management strategies in China

• No deep prior experience required, basic computer and internet skills helpful
• Ability to read course instructions in English and complete short practice activities