About this Course
This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task
What You'll Learn
- Complete comprehensive competitive analysis on webpages
- Develop effective client relationship management approaches
- Build influencer collaborations and analyze content sharing data
- Create detailed SEO findings reports and present recommendations
Prerequisites
- Basic computer and internet skills
- Ability to read course instructions in English and complete practice activities
Instructors
Eric Enge
Lead Author of "The Art of SEO"
Rebekah May
Organic Growth Consultant & SEO Instructor