SEO and Content Optimization for Digital Marketing

You'll learn to optimize digital content for search engines and create visually engaging social media graphics that align with brand standards. By the end of this course, you'll be able to conduct basic SEO audits, apply buyer journey frameworks to organize content strategy, and ensure brand consistency across digital platforms. These skills are essential for digital marketing roles where you need to balance technical optimization with creative execution. This course stands out by integrating hands-on experience with industry-standard tools like SEMRush and Canva, preparing you to execute real-world marketing tasks from day one. You'll gain practical knowledge of on-page SEO elements, understand how to classify content by buyer journey stages, and learn to apply brand guidelines to digital assets. Whether you're starting your marketing career or expanding your skill set, this course provides the technical and creative foundation you need to contribute immediately to marketing teams and build a portfolio of professional work

• Create social media graphics meeting platform specs and brand guidelines using design tools
• Conduct on-page SEO audits with professional tools
• Apply buyer journey frameworks to organize content strategy
• Ensure brand compliance across digital platforms

• Basic computer and internet skills
• Ability to follow course instructions in English and complete practice activities