SEO Copywriting for Digital Marketing

Want to write web copy that gets seen and gets results? Instructor Ruth Clowes takes you on a journey in this hands-on, in-depth masterclass to show you how to combine compelling writing with smart SEO strategies to grow your online presence and boost your business. Perfect for business owners, creative entrepreneurs, and personal brands, this course will teach you to craft content that ranks in search engines, attracts the right audience, and drives real action—whether that's clicks, sign-ups, or sales. By the end of the course, you’ll be able to: Conduct effective keyword research and choose the right focus keyphrases Define a clear content strategy based on your audience and goals Write high-performing copy with strong structure, subheadings, and calls to action Create microcopy, blog posts, and other web content that’s optimized and persuasive Edit and maintain your copy to keep it fresh, relevant, and ranking You don’t need prior writing or SEO experience—just a passion for your brand and a solid understanding of what makes it unique. With detailed walkthroughs, real examples, and a downloadable workbook, you’ll be able to apply what you learn right away and start seeing results. Instructor bio: Ruth Clowes is a professional copywriter and copywriting trainer with more than 20 years of experience in marketing and communications. Throughout her career, she has helped businesses craft promotional copy that drives sales, boosts customer engagement, and achieves measurable marketing goals across digital, social, and print platforms. Ruth is a member of ProCopywriters and trained with the Chartered Institute of Marketing and the Andy Maslen Copywriting Academy. With additional training in SEO, Google Ads, and Google Analytics, she combines creativity with data-driven insight to deliver copy that not only sounds great but performs effectively. Her students include entrepreneurs, bloggers, influencers, affiliate marketers, in-house professionals, and seasoned writers alike—anyone looking to sharpen their copywriting skills and achieve stronger results

• Understand detailed SEO copywriting processes
• Apply learning with downloadable workbooks
• Achieve measurable online marketing results

• Basic computer and internet skills
• Ability to follow course instructions and complete exercises