Google SEO Fundamentals

Gain a foundational understanding of search engine algorithms and how they influence organic search results and website performance. Building on this knowledge, you’ll explore the key components of a successful SEO strategy—including keyword selection and research, consumer psychology, and search behavior. The course also covers on-page SEO analysis techniques to uncover optimization opportunities. In addition, you’ll examine how AI is reshaping SEO—from content generation to algorithm updates—

• Conduct competitive webpage analysis
• Analyze brand recognition through social media
• Create sitemaps, robot.txt files, plan redirects, and manage site errors

• Basic knowledge of content marketing and internet