Google SEO Capstone Project

This capstone project is your opportunity to pull everything together into a polished portfolio piece. Throughout the course, you’ll walk through what a real SEO engagement looks like—from kicking off a project and identifying opportunities to making a case for updates, resourcing the work, and managing stakeholder expectations. It’s designed to mirror what it’s actually like stepping into an SEO role, whether that’s in-house, at an agency, or working with your own clients. Your projects will s

• Prepare SEO pitch
• Perform competitive analysis
• Analyze and create keyword map
• Create final report and present recommendations

• Intermediate knowledge of SEO and digital marketing