SEO Visibility, Keyword Research, and Auditing

By completing this course, you will be able to measure SEO visibility, identify high-value keyword opportunities, audit technical and competitive gaps, and track brand visibility across search and AI-driven discovery channels. SEO Visibility, Keyword Research, and Auditing introduces the foundational concepts, metrics, and tools used to understand how brands are discovered online. You’ll learn how SEO visibility is defined and measured, how keywords are evaluated for volume and competition, and how audits reveal issues that limit search performance. The course emphasizes practical application. You’ll use keyword research and planning tools to forecast traffic and cost, analyze competitor keyword data to uncover content gaps, and apply SEO auditing techniques to identify technical issues affecting crawlability and rankings. You’ll also explore brand monitoring methods to track mentions and visibility trends over time. What makes this course unique is its role as the foundation for AI-driven SEO and marketing work. The skills you build here support later courses focused on generative AI content, campaign optimization, analytics, and performance measurement. This course is ideal for learners who want a clear, structured starting point for modern SEO

• Measure SEO visibility using key performance indicators
• Conduct keyword research to identify high-value opportunities
• Audit technical and competitive SEO gaps with industry tools
• Track brand mentions and visibility trends over time

• Basic computer and internet skills
• Ability to follow English instructions and complete exercises