Setting a Generative AI Strategy

In this course, we delve into the potential impact of GenAI on various facets of business with a particular focus on customer value creation and productivity. We’ll review research from leaders in academia and industry to understand emerging thinking on GenAI’s business impact. Imagine a future where GenAI not only drives business growth but also reshapes the very fabric of industry operations. That's the transformative power of GenAI. Guest expert Robert Brenner (University of Illinois) will sh

• Understand generative AI's impact on business
• Develop generative AI strategies
• Learn business deployment of generative AI

• Basic knowledge of business and digital technology