Email Marketing Strategy

Ready to transform from tactical email sender to strategic marketing leader? This Short Course was created to help marketing professionals accomplish strategic email planning that drives career advancement and business results. By completing this course, you'll be able to create data-driven email strategies that align with business objectives, conduct strategic reviews that anticipate market changes, and position yourself as a strategic thinker valued for promotions into leadership roles. By the end of this course, you will be able to: Develop a six-month email strategy map outlining key initiatives identifying KPIs to drive campaign focus Conduct SWOT analysis during quarterly reviews to anticipate market dynamics and guide strategic redirections This course is unique because it focuses on strategic thinking skills that consistently rank as the most valued competency for career advancement in marketing roles. To be successful in this project, you should have a background in basic email marketing principles and campaign execution

• Plan strategic email marketing to distinguish leadership
• Develop adaptable and balanced email strategies
• Integrate data and analytics into actionable plans
• Link email tactics clearly to business objectives

• Basic computer and internet skills
• Ability to follow course instructions and complete short exercises