Shopify eCommerce Ads Targeting & Production

In this course taught by Rihab Seb, you’ll learn how to identify, reach, and persuade your ideal customers with laser-focused targeting and compelling ad creatives. Rihab will show you how to move beyond basic ad setup to develop messaging and visual content that resonates with your audience. What you'll learn: - How to define your campaign goals, objectives, and budget - How to build detailed customer avatars and identify pain points - Master Facebook targeting: interest, behavior, intent & lookalikes - Strategies for writing high-converting ad copy - How to create scroll-stopping visuals using Canva and mobile tools What makes this course unique is its holistic approach: you won’t just learn how to select targeting settings—you’ll understand the psychology behind your audience and how to speak directly to their motivations. Ideal for anyone looking to level up their creative strategy. Instructor bio: Rihab Seb is an eCommerce marketing coach, entrepreneur, and full-time mom dedicated to helping business owners master every aspect of running an online store. Drawing from years of hands-on experience, she teaches practical skills in marketing, branding, social media, and paid ads that empower entrepreneurs to manage and grow their businesses with confidence. Her courses are designed for learners of all backgrounds and focus on delivering clear, actionable strategies that save time and drive real results

• Define clear campaign goals and budgets
• Build detailed customer personas and identify pain points
• Master Facebook targeting by interests, behaviors, intents, and lookalikes
• Write high-converting ad copy
• Create engaging visuals using accessible tools

• Basic computer and internet skills
• Ability to follow course instructions and complete practice activities