Smarter Content and Communications with Microsoft Copilot

This Specialization empowers you to harness AI for precise targeting and scalable content production, transforming your marketing outcomes. You'll gain expertise in AI-powered content and marketing strategies, craft impactful PR campaigns, leverage AI tools to enhance storytelling, and automate content management processes

• Leverage AI in content strategy and PR execution
• Develop targeted campaigns using AI insights
• Create scalable, high-performing content with Copilot
• Automate content management processes

• Basic computer and internet skills
• Ability to follow instructions and complete short activities in English