Social Listening

This course provides an in-depth understanding of how to leverage social listening to enhance customer engagement. It covers the foundational concepts and frameworks of social listening, its specific applications, real-world examples, and concrete skills and competencies. It aims to equip learners with the ability to effectively use social listening to manage their online reputation. By exploring the foundational concepts and frameworks of social listening, participants will gain insight into t

• Describe the role of social listening in customer engagement
• List different social listening tools and their uses
• Develop effective social listening strategies
• Apply social listening strategies to real-world scenarios