Fundamentals of Social Media Advertising

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your fir

• Evaluate platforms suitable for social media ad campaigns
• Create compelling visuals and copy for social media ads
• Build ads via Facebook and Instagram business pages
• Write a creative brief and develop social media ads