Social Media and Digital Marketing Fundamentals

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Digital and mobile technology coupled with the explosive adoption of social media globally has fundamentally disrupted consumer expectations, and how businesses must operate to support their customers. If you want to understand the forces driving and transforming businesses today

• Understand how digital and social technologies change consumer behavior
• Apply Buyer Journey concepts using digital channels
• Use content marketing principles to engage and build brand loyalty