Introduction to Social Media Marketing

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a

• Understand the landscape of traditional, digital and social media marketing
• Understand the major social media platforms, how they function, and what role they play in marketing
• Create SMART goals, identify KPIs, and define your target audience and their customer journey
• Choose the right social media platforms and learn how to create social media policies