Social Media Marketing in Practice

Welcome to the Digital Marketing Institute, the global standard in Digital Marketing certification . Over 4.6 billion people globally are using social media in 2022. This explosive growth, coupled with the speed of innovation and adoption of mobile technologies, has fundamentally reset consumer expectations, changed how consumers make purchase decisions, and transformed how businesses must operate to support their customers. This Specialization is for those hoping to launch a career as a digital marketing generalist or a social media specialist. In addition, the courses will enhance your knowledge and expertise in integral areas such as content creation and content marketing; social media advertising; and Social Selling. After completing all courses in this Specialization, you will receive a DMI x Coursera certificate, DMI’s Certified Digital Marketing Associate certification, and three months of free Power Membership to unlock your next opportunity in a community of over 130k members. The Power Membership will give you access to an extensive content library full of practical resources to help at every stage of your career and stay up to date with the latest developments and insights in digital marketing

• Understand digital technology's impact on consumer behavior
• Apply Buyer’s Journey concepts using digital channels
• Use content marketing principles to build brand loyalty
• Integrate social media into overall digital strategies
• Differentiate influential social media platforms
• Implement and analyze social content promotion

• Basic computer and internet skills
• Ability to read course instructions in English