Social Media and Social Content Strategy

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. More than 3.6 billion people globally are using social media in 2021 so social is certainly popular. But with advertising spend on social expected to surpass $100 billion in 2021, clearly social media is as much about big business, competition, and profit as it is about connectin

• Explain the benefits of incorporating social media into business digital strategies
• Differentiate influential social media platforms and their marketing advantages
• Implement and analyze the effectiveness of social content promotion and distribution