Social Selling: Leveraging Social Media for Sales Success

This Specialization equips sales professionals, entrepreneurs, and growth-focused professionals with the skills needed to succeed in a digital-first sales environment. Across three courses, learners move from foundational social selling principles to advanced engagement, conversion, and automation strategies, learning how to build trust, personalize outreach, and convert social interactions into qualified opportunities across platforms such as LinkedIn, Instagram, Facebook, and emerging channels. The program emphasizes culturally responsive selling for U.S., India, and Spanish-speaking markets, blending proven sales science with practical workflows, analytics, and AI-assisted techniques that can be applied immediately in B2B and B2C contexts

• Build trust and credibility with buyers
• Design and optimize data-driven outreach and content
• Apply AI tools and automation to scale engagement

• Basic computer and internet skills
• Ability to read course instructions in English