Social Media Marketing and Brand Advocacy

This two-course Social Media Marketing program equips you with the skills to excel digital marketing roles. Learn to attract new customers, engage them through digital channels, and drive transactions. Delve into behavioral marketing, understand its types, personalization, and significance. Develop comprehensive strategies, build buyer personas, set goals, and evaluate digital channels. The course covers the RACE Framework to enhance engagement, drive conversions, and boost ROI. Gain expertise in Customer Lifecycle Management (CLM) to improve retention and maximize lifetime value. Industry experts guide you with hands-on activities and examples simulating common digital marketing tasks. Completing both courses equips you to apply for entry-level digital marketing jobs. By the end, you will: Understand social media and behavioral marketing trends Optimize Facebook and Instagram pages Plan and execute social media strategies Analyze key metrics and optimize performance

• Understand social media trends and analytics
• Create buyer personas, set goals, and optimize pages
• Develop effective social media ad campaigns using RACE
• Enhance engagement, conversions, and retention

• Basic computer and internet skills
• Ability to read course instructions in English