Shopify eCommerce: Social Media Ads for Sales Success

Taught by: Rihab Seb This Specialization is intended for entrepreneurs, marketers, and eCommerce professionals seeking to develop advanced skills in paid social media advertising. Through three practical courses, you will learn how to set up ad infrastructure, build effective targeting strategies, create high-converting ad creatives, and manage and scale Facebook and Instagram ad campaigns. These skills will prepare you to confidently launch and optimize ads that drive real sales for your Shopify store

• Set up Facebook ad infrastructure for Shopify
• Build targeted campaigns using customer avatars and audience insights
• Analyze performance and scale ads using optimization tactics

• Basic computer and internet skills
• Ability to read course instructions in English