About this Course
Where do great business ideas come from? We all have compelling business concepts that we've been thinking about for years. In this course we will explore how to use observational tools and other techniques for idea generation and we will talk about how to evaluate the good ideas from the bad. The goal is to settle on a business idea that you are not only passionate about but also has real market application. At the end of this course learners will be able to: -build a resource inventory from which they can assess and create market opportunities; -pursue market opportunities consistent with personal passions and capabilities; and -triage potential ideas in terms of which have the greatest potential for commercial and personal success
What You'll Learn
- Build a resource inventory to assess and create market opportunities
- Pursue market opportunities aligned with personal passion and capabilities
- Triage potential ideas by their commercial and personal success potential
Prerequisites
- Basic computer and internet skills are helpful
- Ability to read course instructions and complete short activities
Instructors
Ken Szymusiak
Managing Director, Burgess Institute for Entrepreneurship & Innovation
Forrest S. Carter
Associate Professor, Faculty Director of Institute of Entrepreneurship and Innovation
David Wheeler
Creative Research Faculty, The Hub for Innovation