Basics of Digital Marketing for All
State Bank of India
Digital marketing (internet marketing) refers to advertising delivered through digital channels such as social media, email, websites, search engines and mobile applications. In short, it is referred to all forms of online marketing activities. Marketing has always been about connecting with the prospects at correct time and place. In the world we are living in today, it means that we need to meet our potential clients where they already are, which is predominantly online.
About this Course
This course will help Marketing Professionals, Students, Entrepreneurs, Freelancers and Influencers to understand the basics of Digital Marketing. It would help them to unlock the power of digital and provide strategic vision to their organization or boost their own business. The course would help in building strong personal brand image by leveraging the various tools available in Digital Marketing like SEO, SEM, S ocial Media, Email marketing and Web Analytics. At a glance Institution: State-Bank-of-India Subject: Business & Management Level: Introductory Prerequisites: There are no prerequisite knowledge requirements for enrolling in this course. Elementary knowledge of Social Media, Websites and Email would be helpful. Language: English Video Transcript: English
What You'll Learn
- An Overview of Digital Marketing Tools
- Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
- Social Media Marketing & Content Strategy
- Email Marketing & Web Analytics
Instructors
Raja Sekhar Beera
Chief Manager
Jayasri Lalitha
Assistant General Manager
Deepak Kumar
Chief Manager
Umakanth C V S
Chief Manager