Content Marketing Strategy

Traditional marketing is becoming less effective as digital marketing enhances the way customers interact and engage with a brand in real-time. Providing truly relevant, exciting and useful content to prospects and customers to help them stay loyal is of immense significance. The course aims to equip learners with the necessary skills and ideas for creating, promoting and optimising content in the digital medium to attract, engage and retain loyal customers.

• Introduction to Content Marketing
• Digital Marketing Ecosystem & Content Marketing
• The role of Customer Segmentation & Persona
• Content Marketing Tools
• Content Marketing Channels
• Skills for Effective Content Marketing Strategy
• Content Creation Framework
• Resources and Tools for effective Content Marketing
• Effective Content Promotion &Success Measurement